Genre:
- Dawn of the Dead belongs to the zombie sub genre which is evident not only because of the large amount of undead within the clip, but also the way in which it is set out in the style of news reports covering 'real life occurrences'. We see this in World War Z (Forster-2013) and also parts of Shaun of the Dead (Wright-2004).
- The audience's expectations of the zombie genre and what it will consist of are challenged to a degree but are mostly reinforced by gory images and violent clips. The asyncronous Johnny Cash soundtrack however does not anchor the visuals and conflicts with what audiences initially think of in a zombie flick.
- The clip does treat the genre almost light-heartedly with the up beat soundtrack however if anything this just amplifies the gravitas of the visuals.
Film language:
- Within the clip there are numerous extreme long shots showing city landscapes and the mass destruction the outbreak has caused. This is done to convey the worldwide effect of the virus. This is also shown through the wide verity of different quality cameras used to show that people from all wakes of life are affected. The fact it is almost all filmed by handi-cam, so the camera is often tilted and jerky, creates chaos within the scene and connotes to the audience that all authority and professionalism is gone.
- The extremely fast cutting rate within the scene only gives the audience a split second to view each clip which creates a deliberately chaotic and unorganised piece, used to convey the sense of panic in the film.
- There are no permanent characters in this clip as we are seeing the destruction from an objective point of view.
- Snyder has left in the diagetic sounds of the people in the clips screaming and of the infected snarling. He'd done this to anchor the visuals and to make the clip seem as un edited and real as possible.
- The names that flash up on a black background are CGI. They are red and seem to trail away as blood would on a surface to create a dark, foreboding mood. They are a bold, capitalised, almost military typeface which stands out and creates a very serious tone and also break the monotony of the montage.
Narrative:
- The plot of this scene is the timeline of events from the initial confusion of the press due to the virus, through to the panic on the streets, finally through to the dissolve of human civilisation, signified by the last strand of authority we see (the journalist and camera man) being overrun. The press conference at the beginning is a stock situation as it establishes the idea of zombies in the zombie genre.
- The audience are watching the film in a predominantly objective way, being given information about the virus almost in the form of a documentary.
- The prevailing themes in the narrative are that of biblical death and panic.
- Tension is created and maintained through the very short nature of the clips shown. This keeps the viewer in suspense of what the next violent and probably gory image will be.
Representation & ideology:
- All social groups are represented in this however it's predominantly Americans. This is done by having all the news reports and reporters be American. Snyder did this to show that if America can fall (arguably the most secure and built up country in the world) anyone can.
- The western world and Arab cultures are represented in this with a mass prayer at the beginning of the clip. Men however are represented as being dominant in this with all the authoritative figures being male (newsreaders, journalists, police). This is a regressive ideology in contemporary society.
Media audiences:
- You can tell that the target audience is 15-21s through the amount of gore and graphic content. So much that a child would be scared and older adults might look down upon.
- As a British male teenager, I think i'm inclined to be influenced on some level. Firstly the film will be appealing to me more than other demographics, being English speaking, within the film's target age and gender and a regular horror viewer. Normally in a a Hollywood film targeted at this demographic I'd pick up culture references etcetera however this clip is universal and so does not overly bias my view more than others in one way or another.
Institutional context:
- No A Listers were used in the film.
- Strike entertainment produced the film. They are owned by Universal studios however do not produce well known films. It is safe to say though that this is a industrial film with a budget of over $18 million.