F.O'C - Concept development 2 - Typography

The typography of our title and any credits we may have will be a very important aspect of the film. The word typography encapsulates all parts of the text such as the font, the colour, whether it's serif or sans serif, line spacing and line length. We have to take all of this into account when deciding on the typography as it can create or destroy a mood/ atmosphere within a film.

Font:

• The font is the main aspect of typography.
• A capitalised font will draw a lot of attention however it is proven that more time is required for humans to read and internalise what the writing dictates.
• For this reason our group may want to consider a capitalised font for the title which will stay on the screen for longer, but not for the credits which may subconsciously devalue the visuals.
  

The Scream 4 (Craven-2011) Title

• The web link below has 161 different horror fonts which I think we could definitely utilise. A more subtle font may go nicely with our chosen plot idea.
• http://www.1001fonts.com/horror-fonts.html

Colour:

• Colour if used effectively can set the mood in a scene almost subconsciously.
• Red - Blood and violence. Pink - Innocence and playfulness. Black - Mystery, fear and evil.
• As you can see different colours can connote different things and not only can we use this when deciding on the typography, but also when looking at mise-en-scene.

Photoshop:

• While finding the right font to start out with is important, we have to remember that by using the Adobe Photoshop software we can dramatically change and customise our text making it unique for our chosen filming style.
• We can stretch, apply colour grading, patterns and textures if we feel as though it will improve the quality of the text.



Another thing we must take into account is the length of our title. A long title would maybe require a taller and less wide text so we could fit it all in frame. However a tall text would probably be preferable no matter what length the title is. An example of this is the trademark font from Alien (Scott-1979) which I found effective and innovative while being simplistic and not stylised.