F.L - Analysis of title sequence: Insidious (Wan, 2010)

Order of Titles:

'In association with Stage 6 Films' - 0.00-0.03

'An Alliance Films, and Im Global Presentation, of A Haunted Movies Production' - 0.03-0.09

'A James Wan Film' (Director) - 0.17-0.28

'Insidious ' - 1.22-1.27

'Patrick Wilson' (Actor) - 1.32-1.36

'Rose Byrne' - 1.39-1.44

'Line Shaye' - 1.46-1.50

'Ty Simpkins' - 1.52-1.57

'And Barbara Hershey' - 2.00-2.04

'Leigh Whannell, Angus Sampson' - 2.07-2.10

'Andrew Astor, Joseph Bishara' - 2.13-2.16

'Casting by Annie McCarthy and Kellie Gesell' - 2.19-2.23

'Costume by Kristin M.Burke' - 2.26-2.30

'Music by Joseph Bishara' - 2.32-2.37

'Edited by James Wan, Kirk Morri' - 2.39-2.44

'Production Designer Aaron Sims' - 2.46-2.50

'Director of Photography John R.Leonetti ASC, David M.Brewer' - 2.52-2.56

'Line Producer Jeanette Volturno-Brill' - 2.58-3.03

'Co-Produced by John R.Leonetti, Aaron Sims' - 3.05-3.10

'Executive Producer Brian Kavanaugh-Jones' - 3.12-3.17

'Produced by Jason Blum, Steven Schneider and Oren Peli' - 3.20-3.25

'Written by Leigh Whannell' - 3.27-3.31

'Directed by James Wan' 3.34-3.42

Typography:

• The text is red which then fades to white and then fades out like smoke.
• The use of red emphasises the theme of horror, and draws connotations of blood and death, which is representative of the genre.
• However, the title of the movie (at 1.22) is still in red, but a different font, which is bolder and fills the whole screen. This puts the audiences focus completely on the title, and the sinister music in the background begins to create tension.
• When there are two names present on the screen, then they will slide away from each other as they fade out. However, when there is just one name, it simply fades.
• Every time the titles fade out, they disappear letter by letter (in a random order).
• The title always appears in the dark area of the screen - on screen will be an object, which is relevant to the story, however, there will be a black faded area around it, which is where the title will appear.
• The red titles in comparison to the black background really enhances their look, and grabs the audiences attention. 
• The font is relatively simple, and in capital, this makes it easy for the audience to read and allows them a chance to look at the cast and crew (any recognisable names, etc).

Text Relationship:

• From this, I have learnt that if you want your titles to be the emphasis of the opening, then you should put them at the start, when there is no acting, and use bold/bright fonts. This will put the audiences full attention on the opening credits, and they won't be distracted by anything else happening on the screen.
• Furthermore, the use of genre-specific connotations, such as a red coloured font, creates a strong link between the films aesthetic appearance, and the genre itself. It reminds the audience what they're about to watch, and builds tension from the very beginning. 

Research and Production:

• For our production we will also put the titles on the screen whilst action is present (although Wan didn't show action, he did show props etc), because we will be limited for time, so by fading to black, this will use precious time. 
• We will also try and use quite simplistic fonts, this will make the reading quite simple and emphasis our theme of on-the-surface 'normality'. 
• Also, we will place our titles in the corner/out of the way of what is occurring on the screen, this is because we want our main focus to be on the action on screen, and therefore, titles that are obstructing the audiences view will detract their attention from the actual opening.